Product
Everything between your products and your customers.
What comes with the subscription, grouped the way you run a shop. Add-ons switch on extra functionality when you need it.
Your webshop
A hosted shop on your domain, with a theme you set in the Admin. Preview privately and go live when the checks pass.
Theme editor
Accent, background and text colours, serif or sans-serif headings, square or rounded corners, with a live sample.
Name, logo and announcement
Site settings hold the shop name, the logo from your media library and the announcement bar.
Pages and navigation
Editorial pages, menus and redirects, per language.
Your domain
Connect the domain you own. We set up the certificate and routing; the Admin checks DNS and the connection.
Languages and currencies
Sell in several languages. A market chooses the currency and the VAT treatment, never the language.
Search
Catalog search is built in and rebuilt from your published products.
Selling
Products, prices and promotions the way a shop thinks about them, with the rules that make them exact.
Products and variants
Options, images per variant, product types, tags, manual and automatic collections.
Prices and specials
A regular price per market, scheduled specials, customer-group prices and quantity tiers. The lowest eligible price wins.
Discounts and promotions
Codes, automatic discounts, buy-one-get-one and shipping discounts, with explicit stacking rules and budgets.
Gift cards and store credit
Issued and redeemed with exact settlement, refunds back to credit when you choose.
Product feeds
A Google Merchant Center feed generated from your published catalog.
Stock across locations
Ledger inventory per location, reservations at checkout, backorders only where you allow them.
Checkout and payments
Payments land in your own provider account. VAT, shipping and totals are calculated once, exactly, and never in the browser.
Your payment provider
Connect your own account. Provider callbacks are verified and reconciled; a lost callback never loses an order.
Exact VAT
Rates per country, inclusive or exclusive prices, allocated to the cent so every line adds up.
Shipping
Shipping options per market.
Orders and fulfilment
Every order is a snapshot of what the customer agreed to. Work through them from one list.
Orders, drafts and requests
One list with payment and fulfilment state, drafts for phone orders, customer requests in their own tab.
Returns, exchanges and claims
Handled from the order, with refunds to the original payment or to store credit.
Fulfilment and shipments
Fulfil in parts, record shipments and keep the customer informed by email.
Immutable history
Prices, rates, discounts and stock evidence are kept with the order. Later changes never rewrite it.
Customers
Accounts belong to your shop. Groups and segments drive prices and promotions.
Accounts and addresses
Registration, verification, recovery and address books.
Groups and segments
Manual groups and rule-based segments for pricing, promotions and reporting.
Transactional email
Order and shipping emails from versioned templates per shop and language, and account emails in your shop’s style, sent through your provider.
Personal data requests
Export and erasure handled per shop with an audit trail.
Trade portal
An add-on that serves your business customers from the same shop and the same stock.
Company accounts
Buyers belong to a company with its own delivery locations and contacts.
Prices and assortment per company
A price group and an assortment per company location, shown without VAT.
Order review
A review step before an order ships, with the statement for their bookkeeping.
One catalog
The retail shop and the trade portal share products, stock and content.
Custom storefront
An add-on for shops that want a storefront of their own design, built by your developer and hosted by us.
Your own code
Build on the Store API and the SDK in the framework you prefer, with your own routes, components and design.
Hosted by us, or by you
We host and deploy your storefront and connect your domain, or you run it on your own servers with a key for your Store.
The same shop behind it
Products, prices, stock, customers, checkout and orders come from the same Admin.
Switch when you are ready
Start on the hosted webshop and move to your own later, without a data migration.
Team and operations
One Admin for every shop on the account, with the scope named on every page.
Members and roles
Invitations, roles that apply to every shop on the account, two-factor sign-in with recovery codes.
Several shops
Separate catalogs, customers and content per brand, with products shared where you want them.
Reports
Sales, products and customers over time, per shop and channel.
Saved views and spreadsheets
Save filters per person or device. Import and export the catalog as a spreadsheet.
Webhooks
Signed, retried deliveries for the tools you already use.
Under the hood
The webshop and the Admin use the same Store API, and so can your integrations. Your own storefront can too; see the self-hosted storefront.